A joint effort by: SOUVAGYA RANJAN MOHANTY & ANURAG SAHOO
It gives me immense pleasure to post my 20th article in this blog. I am thankful to my brother, my friends and everybody else who have been through my blog and provided me encouragement. Time sure passes away and this blog is a testimony to that. I invite my friends, readers and anybody who has something to say or share in this blog.
I can’t understand why we, people of earning class, often satire a different class of our society called BEGGARS. We mock at them and look at them with utter disgust as if they are not human. We strongly disapprove and discourage their way of living. But we fail to see that behind them there is a story. The story which , whether we like it or not, has MARKETING, ENTREPRENEURSHIP and what not.
Let’s make an in-depth analysis which is unique in our country. First of all, let me ask my readers a question. CAN ANYBODY SAY WHO IS NOT A BEGGAR IN THIS WORLD? Technically speaking, the answer is NO. We, members of the IZZAT KA ROTI class, pray to God to get a job and have a steady income. Is it not begging? Every human begs and does it in a different way. The difference is since majority of the population is not begging so, we have forcibly assumed that our method of begging is socially acceptable. A beggar does it in a plain, stereotypical and in a way described in books because he has the courage to do so.
We pray to God to give us this or give us that. We should mock at ourselves. We should mock at the Entrepreneurs who don’t seem to learn anything from the beggars. BEGGING IS A BUSINESS OF SYMPATHY. If you are getting money, then why would you worry about the means. It is not illegal at least in our country. Coming to the marketing part, Yes a beggar does marketing of himself/herself and that too without any form of investment. A beggar motivates his target customers by emotion. He tries to draw their attention on him. He himself is the product in the market. He does field jobs. He tries to create a position in the mindset of the customers that they must pay him in order to get wishes (DUA) exactly like advertising. He is a psychological means for the people to wash off their wrong-doings.
All this they do without shelling out a single penny but on the contrary, they earn. He has confidence on himself than a CEO of any business firm. Success and failures are parts of his life. He has targets to fulfill every day. Target of whether to get enough to stay alive for that day. Financially analyzing, it is the only business in the world which is risk-free and offers returns. Maybe, a beggar is not an entrepreneur but he surely is a smart businessman. So, next time you see a beggar, try to find a case study of a B-SCHOOL in him. See him not as a dreg of the society but a follower of the discipline which is called BUSINESS.
