WRITTEN BY: ANURAG SAHOO
FOOD WITHOUT SPICE IS A REMINDER OF HOW EARLY MAN WERE EATING. Spice is one of the sought after commodity which made The BRITISH EAST INDIAN COMPANY to travel such far off distant place like India. Spice trade in India includes trading of turmeric, chilies, peppers, seed spices, etc. India accounts to 45% of spice supply all over the world. Spice industry is an almost risk free business. From the chillies of Rajasthan to cinnamon of south, India offers a variety of spices to make your dishes a culinary delight. When it comes to spices, one name strikes our mind. The name is MDH or mahasian di hatti.
Ontogeny means growth and in this post I’ll write about the incredible growth story of MDH. The company came into existence as a small spice shop in 1919 at SIALKOT (now in Pakistan). It was owned by MAHASHAY CHUNNI LAL. Within years, the shop became famous by the name of DEGGI MIRCH WALE(pot chilly people). After independence and partition of India, his son MAHASHAY DHARAM PAL(the turbaned man we see in the ads of MDH) came to Delhi and opened up a shop in Ajmal Khan Road, KAROL BAGH area. The name of that shop was MAHASIAN DI HATTI DEGGI MIRCH WALE. The term means the shop of the magnanimous.
Initially the business relied on humans to process and ground the spice but then they automated their business by purchasing machines. Today, this small spice shop has grown into a position where it can touch the sky. As for this date, it has a capacity of producing 30 tonnes of spices every single day. It has manufacturing plants in UP, HARYANA, RAJASTHAN and PUNJAB. It has a network of 1000 wholesalers and over 4,00,000 retailers to sell its products. Besides this, it exports its product to NORTH AMERICA, EUROPE and AUSTRALIA.
MDH is also instrumental in charitable works. It has built a 250 bed hospital. It also operates a mobile hospital for slum and 4 schools. With these facts, MDH indeed offers
a story which has a SPICY ONTOGENY.
Ontogeny means growth and in this post I’ll write about the incredible growth story of MDH. The company came into existence as a small spice shop in 1919 at SIALKOT (now in Pakistan). It was owned by MAHASHAY CHUNNI LAL. Within years, the shop became famous by the name of DEGGI MIRCH WALE(pot chilly people). After independence and partition of India, his son MAHASHAY DHARAM PAL(the turbaned man we see in the ads of MDH) came to Delhi and opened up a shop in Ajmal Khan Road, KAROL BAGH area. The name of that shop was MAHASIAN DI HATTI DEGGI MIRCH WALE. The term means the shop of the magnanimous.
Initially the business relied on humans to process and ground the spice but then they automated their business by purchasing machines. Today, this small spice shop has grown into a position where it can touch the sky. As for this date, it has a capacity of producing 30 tonnes of spices every single day. It has manufacturing plants in UP, HARYANA, RAJASTHAN and PUNJAB. It has a network of 1000 wholesalers and over 4,00,000 retailers to sell its products. Besides this, it exports its product to NORTH AMERICA, EUROPE and AUSTRALIA.
MDH is also instrumental in charitable works. It has built a 250 bed hospital. It also operates a mobile hospital for slum and 4 schools. With these facts, MDH indeed offers
a story which has a SPICY ONTOGENY.
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