GERMANY: DAS HAUS DER GLOBALEN MARKEN

WRITTEN BY: ANURAG SAHOO

The title of this post is hard to understand for a common Indian. As this article is all about GERMANY, so to give it a feel I have simply written the words “THE HOME OF GLOBAL BRANDS” in German. Germany had been a mute spectator of the largest genocide i.e. HOLOCAUST. But nearly every great nation has a seedy past. Perhaps from mistakes those nations learn how to be great. Today Germany is a great nation and is the World’s 4th largest economy. I’m going to tell you why I feel that GERMANY is a paradise for BUSINESSES. Let’s take a look at the GLOBAL BRANDS which are from Germany.

AUDI: premium car makers.

ADIDAS: sports wear giant.

ALLIANZ: World’s largest Insurance Group.

BAYER: makers of ASPIRIN and BAYGON SPRAY, is the World’s Third largest Pharmaceutical Company.

BEIERSDORF: makers of NIVEA & HANSAPLAST.

BMW: premium car makers.

BOSCH: automotive parts.

CARL ZEISS: quality optical lens makers.

DHL: logistics giant.

DAIMLER AG: car manufacturing giant, holding company of MERCEDES- BENZ.

DEUTSCHE BANK: major global bank.

DEUTSCHE TELEKOM: makers of T-MOBILE wireless services.

HENKEL: makers of PRIL dishwashing liquid.

HUGO BOSS: eminent fashion brand.

LUFTHANSA: national airlines carrier.

MERCEDES-BENZ: nothing to say.

NERO SOFTWARES: makers of CD-BURNING NERO.

PORSCHE: sports car maker.

PUMA: sportswear giant.

SAP: software applied process. Software solution giant.

SIEMENS: electronics and engineering giant.

VOLKSWAGEN: auto major and holding company of AUDI.

Just imagine that a small nation like GERMANY is home to such big companies.